In Japan, the koi is a symbol of luck, prosperity, and good fortune, and also of perseverance in the face of adversity. Ornamental koi are symbolic of Japanese culture and are closely associated with the country’s national identity.

In Chinese culture, the koi represents fame, family harmony, and wealth. It is a feng shui favorite, symbolizing abundance as well as perseverance and strength, and has a mythical potential to transform into a dragon. Since the late 20th century, the keeping of koi in outdoor water gardens has become popular among the more affluent Chinese. Koi ponds are found in Chinese communities around the world, and the number of people who keep koi imported from Niigata, has been increasing. In addition, there are increasing numbers of Japanese koi bred in China that are sold domestically and exported to foreign countries.

Koi are also popular in many countries in the equatorial region, where outdoor water gardens are popular. In Sri Lanka, interior courtyards most often have one or several fish ponds dedicated to koi.